Augmented Reality Trends – AR has become a global trend in several industries across the globe and it can no longer be ignored as a major marketing strategy. This technology has been used by big players such as Google and Microsoft, and it is proving to be here to stay. Augmented Reality is believed to be worth about 15.3 billion dollars and it is a technology capable of reaching a wider and younger audience than probably any other technology in the market. The main advantage of Augmented reality is likely to be its versatility, as it can be used in many different industries serving many different purposes. In this article we will explore the 2021 Augmented reality trends and how can they be used in different industries.
Augmented reality Trends for retail industry
Most likely one of the best benefits of Augmented Reality in retail is the possibility to try on a product or seeing it in 3D without physically going to a store. This is huge especially during the crisis we are currently living due to COVID-19. Let’s take the example of L’Oreal, who came up with an Augmented Reality solution for customers to try on their products using the camera on their phone. This is a very smart solution that many retailers are likely to adopt more and more in 2021.
Augmented Reality in navigation
An extremely revolutionary Augmented Reality solution for big establishments such as Universities Campus, Museums, Hotels, and so much more. With this solution the user can use their phone to guide themselves across big buildings and find their way much easier. All the user needs is to digitalize the QR code on the floor, and arrows start appearing guiding the user on their way. This is also a great trend for 2021 and a good idea for crowd moving control in big spaces such as shopping centers, in order to avoid gatherings and big crowd traffic.
Augmented Reality for remote assistance
Maintenance and repair industries are specially benefitting from Augmented Reality Trends and it is a technology that will likely grow in 2021 in this industry. Usually when something needs to be fixed, companies fly specialists from different parts of the world which becomes very costly and a chaos logistics wise. Augmented reality came to solve the problem as technicians could connect with experts worldwide and solve complex problems, faster and in real time, through a shared screen. Technicians then can exchange notes and take advantage of real time video capabilities.
Augmented reality Trends for Automobile industry
Going to a car stand to buy a car is completely old school thanks to the growth of Augmented reality solutions in the automobile industry. Now, users can experience and see the car from their living room which is something huge especially for 2021 where mobility is already limited.
This way car manufacturers have a much bigger shot in selling their cars online rather than expecting customers to come to their stores. Since this is a competitive market, this Augmented Reality solution is likely to grow in this industry considerably in the next few years.
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