Apple Keynote 2018: AR and VR news

11 Oct 2018

On September 12th the 2018 keynote was presented by Apple. It was the time for the brand to present its new products and apps. We have collected for you the new functions using augmented and virtual reality.

For Apple, augmented reality is not a part of the future, but of the present. The brand wants you to use augmented reality in your daily life. As announced before the keynote, the new devices of the brand are equipped with ARKit 2. ARKit 2 is the new platform of augmented reality created by Apple. This platform is a revolution for the mobile app developers. Indeed, with ARKit 2, app developers can create performing apps for a complete immersion.

The ARKit 2 is using your real environment and adding virtual products, images, characters on it. By using the front camera and the back camera, Apple uses an ARWorldMap to add augmented virtuality in the real. For example, you can now go on a website, choose a new lamp and try it on your flat. You just need to select the product, authorize the website to use your camera and then you just have to find the best place for your new lamp. It is very simple and easy, the product will appear in its real size, to know exactly how your flat will look like with this new lamp.

To make your life easier, Apple has created a new augmented reality app called “Measure”. The objective of this app is to help you to measure anything. For example, you want to measure your wall to know how many paint cans you will need? You just need to open the app, to point the wall and to draw a line where you want the app to measure the dimensions and it is done!

The brand also presented A12 Bionic. A12 Bionic is the new chip of Apple. This chip allows Iphone to be more performant. Your device will be faster while using less battery. The A12 Bionic allows to improve the augmented reality quality on your device. Thanks to accurate motion tracking, neutral engine for object reflections, cameras calibrated for AR, GPU renders realistic graphics, the quality and the rapidity of augmented and virtual reality have never been so impressive.  

Thanks to ARKit 2 and the A12 Bionic chip, new augmented reality games are created and they are revolutionary. For example, as demonstrated during the Apple event, there is a new augmented reality game called “The Machines”. In this game, people can play in an augmented reality way online, but also directly with their friends around a table. ARKit 2 allows people to share the same augmented reality world. You can play with your friends and enter into an impressive game.

What is really interesting in augmented reality games, is that you can move in the place where you are playing to discover new places of the game. For example, if you are playing with your friend around a table, you can move to help your friend and to see where is the danger or your target. By approaching the table, the song of the game will increase like in the real when you approach a place. Thanks to augmented reality game you are not a player of a game, but you are living in the game.

ARKit 2 and A12 Bionic improve also Face ID, Animoji and Memoji. You can now unlock your smartphone faster and securely. You can make Facetime while using your Animoji or Memoji without losing speed and quality of your call. Mobile app developers can create virtual reality apps and augmented reality apps easier. Apple revolutionizes the world of augmented and virtual reality.

It is your time to create your own AR/VR app with the app developers of Swiss Tomato. Contact us for a free quote!

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