For those of you who are still not familiar with the AR/VR technology AR is adding digital elements to your surroundings, whereas VR is a full on immersive experience into the digital world. It’s a technology that’s been present for a few years now and is growing fast with time. VR Headsets are becoming both more popular and smaller as time goes by as we see a popularity growth amongst users. The possibilities of AR/VR are endless but we are seeing three massive trends in 2022 that are completely changing the digital world and how we use day to day platforms. After the pandemic we saw a lot of change in the way people live and work and the VR/AR world progressed and adapted with the change.
In this article we will mention the three biggest AR/VR trends we are seeing in 2022.
Augmented reality shopping
With growing competition it gets hard to stand out as an ecommerce business and in a day and age where users buy more and more online this trend is guaranteed to come to stay. Now users can try on clothing very much like a snapchat filter. There are stores adopting this new technology and seeing huge conversion rates as a result. It is the case of Nike who adopted this technology for their new Nike Air force sneakers, so users can try on different models on their feet without leaving the house. Users could try on different sneakers with different colours, textures and models and make a more comfortable decision if they want to buy it or not. This AR technology is extremely successful amongst young demographics and it’s seeing a huge growth in the ecommerce industry.
This is also a great option for makeup, furniture and jewellery brands.
VR for remote working
In a day and age where remote working it’s starting to be the new normal, VR becomes a viable option to replicate normal human interactions in a virtual environment. Let’s think about a company that operates remotely with a team of 10 people living in different countries. You can actually create your own virtual office or virtual environment and make all these 10 different people meet in the virtual world through VR headsets. This is a huge breakthrough especially after the pandemic. This can very well be the future of remote working as well as the future of big conferences, team buildings and other work conventions.
Picture below by Innovate UK KTN
VR for social events
Imagine going to a concert in the VR world. Seems pretty far fetched but it is very much a reality nowadays that can grow in the future. With a VR Headset it is now possible to meet your friend in the VR world for a coffee and enjoy a good conversation while you look at her avatar. It seems unreal but it’s actually a great way to meet with friends that are living abroad and it becomes a great way to have parties and get to know other people.
The first VR social network is VTIME XR which allows you to socialize with people in the VR world. This can be something huge in the years to come.
Picture below by Online C Mag
For more information on VR/AR please visit our website: https://virtual-reality-app.ch/
