What can be the most powerful solutions for retail? In recent years we have become accustomed to new and innovative ways to grow businesses worldwide and augmented reality is probably in the list of the most unusual ways to lead your business in the up right direction. Augmented reality is an amazing technology that allows users to experience 3D digital elements in their own environment, which creates an infinite amount of possibilities and becomes probably one of the most versatile ways to stand out from the crowd.
The retail industry can be very traditional when it comes to innovation and augmented reality solutions would be a great way to attract curiosity. In this article we will explore the best augmented reality solutions for retail industry.
Augmented Reality Solutions for retail – trying on furniture
The idea that the furniture business does not have a place in the online world is an old school concept. Ikea tried this in a very clever way having customers trying on their furniture from the comfort of their homes. Customers could use Augmented reality solutions to try on pieces of Ikea furniture in their houses to see how they look in their own homes. This was a game changer as customers were now able to make more informed decisions on which furniture to buy.
AR solution for trying on clothes
The biggest struggle for online retailers is to accurately describe the product they are selling so users can be fully aware of how they look in real life. Take the example of an online shoe store, imagine it could actually be possible to try on shoes while you are sitting at home. With augmented reality this is possible and has been used by sneaker shops already. This allows the user to try on different types of shoes in real time and see how they look on their own feet. This is another game changer in the retail industry.
Augmented Reality Solutions for retail – for brand awareness
It is said that retail brands that started using Augmented reality already back in 2018, set themselves apart and way ahead of competitors. This is the case of a brand such as Airwalk that used Augmented reality solutions and geolocation to create an invisible pop up store in New York City and in Los Angeles. Users could download the GoldRun app and go to the specific locations to capture virtual versions of the new sneakers. This was a complete innovative strategy that generated engagement and brand awareness.
AR Solutions for 3D product display
Augmented Reality is a great solution for product display in your own environment since customers have the option to see the product in much more detail as well as experiencing it in a live-like way.
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