Visualizing a completely new home or completing an existing one with some extras used to be quite hard from only having a hand drawn plan. AR in real estate is a real helping tool for professionals.
A real estate agent with a plan in the hand could sell houses without any problem, but now we have a lot of support and solutions to sell or to renew your real estate.
An already existing technology on the market
Regarding real estate itself, augmented reality has already started to enter the market. Thus, MeilleursAgents released in 2019 an application based on this technology to discover the prices of goods while walking in the street. Based on the demand for property values and other public data sources, it allows you to simply scan a property with the camera of your smartphone, in order to discover its value.
According to investment bank Goldman Sachs, augmented reality should continue to expand. Indeed, the organization estimates that in 2025 real estate will represent around 16% of the AR market for businesses and administrations. Proof of the enthusiasm around this technology, LG is said to have joined forces with the Japanese firm NTT Docomo to market AR glasses in 2021. For its part, Google has bought the Canadian company North, also specializing in AR glasses at the end of June 2020.
AR in real estate – how to sell a new home?
On the professional side, augmented reality will certainly be of interest to professionals selling new goods. Indeed, the technology makes it possible to fully model a good even before the end of its construction. In addition to the progress of the work, it is therefore also possible to present the modeled housing to potential buyers, directly on the site.
Likewise, augmented reality can be used to present the interior of a property. Thus, the AR in real estate makes it possible to simulate the furnishing of the property on a real scale. The buyer will then project himself much better than with simple 3D illustrations. In addition to furniture, this technology can also highlight the brightness of the home depending on the time of day.
Augmented reality: a marketing potential to explore
You will understand, augmented reality is therefore a promising technology for real estate, which aims to develop in the coming years. This development is all the more necessary in the field of marketing, where the offer is almost non-existent, despite great potential. While waiting for progress on this topic, you can still integrate AR into your communication through Snapchat. Indeed, the social network largely bases its operation on this technology. AR in real estate is a real advantage over your concurrents.
Contact Swiss Tomato’s experts for further references and solutions about AR in real estate. Let’s have a tomato juice together with your AR agency in Geneva!