Christmas Ornament In-Mall Game DE

Packing a virtual Christmas card into an ornament and throwing it on the tree in AR

AR
Case Study Area
Case Study Area

Lösung

Augmented Reality

Realisierung

Deutsche Telekom’s Christmas promotion in a shopping mall used an Android application which was developed for DDB by us. Visitors could throw virtual Christmas ornaments containing their personal messages to the huge Christmas tree erected in one of the mall’s atrium. After writing the message card on the tablet, it was digitally folded and inserted into a virtual ornament. Then this ornament was placed into a virtual augmented reality sling – showing the real camera view and the AR sling with the sphere in it simultaneously. The user can pull it back on the screen of the device, aim and throw it on the huge tree. The ornament peacefully flied to the tree, cutting through the air. If the user succeeded to hit one of the pre-defined real ornaments on the tree it lighted up thanks to the integrated server application. Facebook sharing of the messages was naturally built in the app and every step of the message preparation and slingshot was supported by the promoters. In this project, Augmented Reality was used to give an exciting, very attractive and otherwise impossible program to the visitors.

Referenzkategorien

Technologie auswählen:

Alle
AR
VR

Bereich auswählen:

Topic Icon Topib Hover Icon
Architektur
Topic Icon Topib Hover Icon
Automobil
Topic Icon Topib Hover Icon
Pharma
Topic Icon Topib Hover Icon
Top Events
Topic Icon Topib Hover Icon
Sport
Topic Icon Topib Hover Icon
Telecom
Topic Icon Topib Hover Icon
Gaming
Topic Icon Topib Hover Icon
FMCG
Topic Icon Topib Hover Icon
Sonstiges

Awards – Unsere Auszeichnungen

Virtual Tomato Awards
awards wave
Award First Image
Award Second Image

Best of Swiss Web 2019

Sieger, Kategorie Mobile
App Der Die Das
Award First Image
Award Second Image

Best of Swiss Apps 2019

Bronze, Kategorie Enterprise
App MCI Share
Award First Image

Best of Swiss Apps 2019

Top 5, Kategorie AR bzw. ER / VR
Award Second Image
Award First Image

Best of Swiss Web 2019

Top 4, Kategorie Innovation
Award Second Image
Award First Image

Best of Swiss Web 2019

Top 4, Kategorie Mobil
Award Second Image
Award First Image

Entwickler einer von Apple vorgestellten App

(Top 0.2%), 2019
Award Second Image
Award First Image

Best of Swiss Web 2017

Top 3, Kategorie Mobil
Award Second Image
Award First Image

Best of Swiss Web 2016

Top 3, Kategorie Mobil
Award Second Image
Award First Image

Best of Swiss Apps 2015

Finalist, Kategorie Mobil
Award Second Image

KONTAKTIEREN SIE UNS

Ein Projekt im Auge?
Trinken wir einen Tomatensaft!






    Contact Us Image

    Zürich

    TEL.: +41 44 585 29 55
    Email: hello@swisstomato.com
    Adresse: Dufourstrasse 40A 8702 Zollikon