The digital agency Swiss Tomato, expert in VR / AR development, won in the Meilleur du Web competition in the Mobile category and got the Bronze prize in the Enterprise category at the Best of Swiss Apps in 2019. Our clients come from different backgrounds. sectors, from Mazda, Swiss Confederation, Jet Aviation, P&G, HP, Rivella to Swiss watches. But we also like to work with start-ups and small and medium-sized businesses. The development of VR and AR applications is one of our specialties, we would be happy to help you with your project.
What is VR / AR development?
Digital agencies know very well that they have to go the extra mile if they want to stand out and attract more prospects. There are many ways to do this, but keeping in touch with innovative technologies to create well-contextualized cases is essential to maintaining market relevance.
In this article, we explore why and what it takes to get started with augmented reality technology using a digital agency.
Innovative digital agency
In today’s digital age, it’s no surprise that marketing and advertising is primarily digital. However, just working with digital technologies is not enough. There is a need to captivate and truly connect with the target audience through inspiring and eye-catching campaigns that deliver results.
Most, if not all, digital agencies have probably already encountered augmented reality features to some extent on social media platforms such as Instagram, Facebook or Snapchat. And as fun as the face filter can be, augmented reality has a lot more to offer than that.
Why include AR in your digital solutions?
- to regain / maintain relevance
- to make projects profitable
- to create new brand experiences
- to present an innovative and cost effective way to delight customers and end users
AR is a must-have brand experience in various marketing segments:
- Customer engagement
Boost visitor interaction and satisfaction, and increase visibility, sales and social sharing.
- Interactive printing
Turn printed materials into portable sales channels or add flair to flyers, posters, business cards and other branded marketing and sales materials.
- Product demonstration
The use of augmented reality for demonstration purposes is particularly effective for products that have complex functions hidden from the naked eye. But it’s not limited to that.
Instead of hauling heavy and expensive connectivity equipment to trade shows or to customers around the world, with Jet Aviation, we created an augmented reality demo for customers to see the interiors of future planes and design their own private jet.
AR technology also enables potential buyers to better appreciate the value of a product by viewing and understanding the full extent of its functionality in real time. We did this with Mazda to help market and increase sales of their new CX-30 SUV ahead of release.
For more inspiration, check out our other use cases.
We’ve covered some of the benefits and various possibilities of working with AR. But what does it take to create a successful augmented reality experience? Let’s talk about it with a tomato juice in hand!
Are you already convinced that working with RA is a great opportunity to expand and improve your project with the help of a digital agency? It’s time to turn your brilliant AR ideas into reality. Contact us and our team of RA development experts will give you the solutions to start your project! Discover this incredible new word with full of marketing opportunities with a real expert of this field and look around in VR and AR to find what your clients might look for. Our digital agency will be your long-time partner in all your digital projects, no matter if it is webdevelopment, mobile app development, AR, VR or WebAR !
