How can the real estate sector benefit from AR/VR?

Using AR and VR in the real estate sector provides convenience & enhanced experiences to buyers, agents and sellers alike.

  • Augmented Reality and Virtual Reality can definitely boost first impressions.
  • AR and VR saves time and expenses.

Briefly about AR & VR

  • AR is an enhanced version of reality to add digital information on top of a captured image or video.
  • VR, on the other hand,  is a three-dimensional, computer- generated environment which can be explored and interacted with by a user. A range of devices (e.g. headsets) can be used to stimulate vision, hearing, and touch in order to create the illusion of a reality that is created using a computer.

How to use these tools for the real estate sector? 

  • Virtual Real Estate Tour

A virtual reality tour that allows users to experience each room inside a property.

With the help of extremely punctual technologies, like Matterport, it is possible to scan an interior with a 3D camera. How could it be easier to create 3D virtual tours? It’s not only helping you introduce your real estate to sell during a walk-through, but you can grab out photos from the selected angles. The perspectives can be changed, as well, so the property can be presented from the inside, as a “dollhouse” or on a simple floor plan. We can tag important elements and put on comments that help highlighting information.

  • Google Street View

Google Street View is also a browser-based interior tour in the property. Once you have this set up, you can also benefit from Google’s priorisation. Using Matterport combined with Google Street View is already becoming an everyday tool in the real estate sector.

And of course, this feature can significantly increase the number of your potential customers.

 

References in real estate

 

Here are a couple of cases when we created browser-based real estate virtual tours with this technology: showing walkarounds in 3D or 2D with any devices.

3d realestate

AR/VR – based projects: with or without the help of a marker, you can project a 3D plan to any surfaces with your tablet or smartphone application.

3d realestate 2

Click on the picture to see presentation video

 

3D touchscreen apps: helping real estate agencies to showcase plans and real view details of buildings and flat insides.

real estate ar vr

Click on the picture to see presentation video

Awards

Virtual Tomato Awards
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Best of Swiss Web 2019

Winner, Mobile Category
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Best of Swiss Apps 2019

Bronze, Enterprise Category
MCI Share app
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Best of Swiss Apps 2019

Top 5, AR/VR Category
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Best of Swiss Web 2019

Top 4, Innovation Category
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Best of Swiss Web 2019

Top 4, Mobile Category
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Developer of an Apple Featured App

(Top 0.2%), 2019
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Best of Swiss Web 2017

Top 3, Mobile Category
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Best of Swiss Web 2016

Top 3, Mobile Category
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Best of Swiss App 2015

Finalist, Mobile Category
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