How can we profit the most from the application of AR? The use of augmented reality can be seen in fields as varied as they are unexpected. The list of scopes and potential market is dizzying to say the least. Small focus on some of them.
Application of AR – AUTOMOTIVE
Whether on the side of manufacturers, equipment suppliers or tech giants, the shift to AR has already been initiated. Nvidia or WayRay are working on windshields displaying additional content (routes, promotions in stores, reported accidents, gas pumps).
The two giants Apple and Google are now working to offer their interfaces with Apple Carplay and Android Auto. For Tim Cook, “” I am incredibly excited by AR because I can see uses for it everywhere, I can see uses for it in education, in consumers, in entertainment, in sports. I can see it in every business that I know anything about »
Application of AR – PATRIMONY
You can enjoy an augmented reality layer in the following places:
- At the Château de Chambord;
- At the Orsay Museum in Paris;
- At the Arena of Nîmes;
- At the museum of the Great War;
- To learn more about the Avignon bridge;
- To visit Paris in a different way or in many other castles, fortresses and historic places.
- By realistically embedding virtual objects in an observed landscape, augmented reality enriches the user’s experience in their mobility.
From a historical perspective, virtual reality also has a say: it allows people to experience multisensory or impossible experiences in the real world. Transport us in time and space, opening access to history but also to knowledge and discovery: visit a large museum or castle directly from home, get a glimpse of distant lands, relive from the inside a great historical battle, etc.
Combining virtual reality and heritage is to allow an enriched visit, an innovative experience, a bluffing immersion of the same place in a previous period.
E-COMMERCE
One of the main difficulties that e-commerce sites in fashion or clothing encounter are related to product returns. Augmented reality will very soon make it possible to try on yourself, sunglasses, shoes, coat, makeup.
Like Instagram filters and SnapChat, this overlay of technology allows such visualization and projection that it could soon remove this major constraint.
ARTISTIC WORLD
Holograms are starting to appear on stage. Likewise, it is now possible to attend a concert from home with a maximum immersion experience. The context of social distancing linked to the current pandemic will only accelerate these trends.
Some artists like Jean Louis Aubert have relied on augmented reality to present a new album: interactive packaging, sleeves with additional content, access to a studio session immersed in virtual reality.
Newspapers and animated photos that one can easily imagine by remembering what the Harry Potter universe has exhibited for all to see is now a reality.
Other areas include security, transport, industry, science, print media, recreation, cooking, etc. Or even communities’ AR artistic projects.
The real Game Changer will be the democratization of augmented reality glasses which should lead to mass adoption of the technology and remove the constraint of the mobile phone as an intermediary medium.
French optical giant Essilor Luxottica has just signed an agreement with Facebook to develop these glasses on a large scale. The future is already on the move.
Swiss Tomato’s experts are ready to assist you with your AR project. Ask for your free quote today!
