Part 2 – How to promote your app with App Store optimization (ASO)

29 Dec 2020

Reviews and ratings

Now that you have created your app and taken the step of listing an app, you need to put in place a strategy that will allow you to get your users to review the product and give ratings. Indeed, the number of reviews or even their quality have a significant impact on SEO carried out through app stores. That’s when ASO is becoming really important.

Since you need to get people to provide feedback, make sure your app is qualitative. You can use an analytics platform like app annie to measure the efficiency and performance of your application.

 

If you manage to get several positive reviews, you will see that the number of downloads of your mobile app will increase significantly. The reason is that users feel reassured and will not hesitate to recommend your app.

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Downloads

In the area of ​​app store optimization (ASO) popularity plays an important role. The more your application is downloaded, the more the algorithm used by the store will consider it as qualitative and useful for users. If you manage to increase the number of downloads for your app, you will see that it will gain higher rankings in the search engine results.

 

The question now is: how to boost your downloads?

 

To successfully make a mobile application popular, there aren’t thirty-six solutions; it has to be qualitative. In order to meet this first criterion, do not hesitate to seek the service of an experienced and competent application developer for its creation. So, you just have to specify your expectations and he will be happy to create an application that meets them perfectly and follows the trends.

 

Once you have your app, invite users to provide reviews and give ratings. Don’t expect reviews to be all top notch. Some users are too demanding and will find criticism to be made while others will appreciate the effort and the quality of the application.

 

The main thing is to get as many positive opinions as possible. Do not be tempted to delete all comments that contain negative reviews, because you yourself know that nothing is perfect. If those comments aren’t too mean, you can keep them. One way to show your users that you are not cheating. Otherwise, don’t hesitate to remove overly salty reviews, as they can turn off your users.

 

Also, it’s important that you take the time to optimize your app marketing page. To do this, create a punchy title and a breathtaking description. Also take care of screenshots and previews if you want your app to attract users. What’s more, choose an icon that doesn’t go unnoticed.

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Updates

If you want your app not to lose popularity over the years, you shouldn’t neglect updates. Trends change, and you need to keep your marketing app on trend if you don’t want it to be ahead of your competition’s apps.

 

Know that an application, how good it is, is not immune to bugs. You must then make the necessary corrections for a better user experience.

 

In addition, technology continues to evolve and mobile operating systems are no exception. Whenever a new version of Android, iOS, or Windows phone is released, you need to make the necessary updates to your app to keep it up to speed.

 

In the case of iOS, versions of iOS 11 and iOS 12 will soon be obsolete and will make way for iOS 13. Windows Phone and Android are also constantly releasing a new, more powerful version.

 

If your app is updated frequently, you can expect a rapid increase in the number of downloads. Indeed, the algorithms of the app stores record the number of updates as well as their frequency and take them into account as part of the referencing of your mobile application.

 

The choice of keywords

It should be remembered that the App store optimization is based on the same principle as SEO (Search engine optimization) with a few differences. To choose the keywords, you need to pay attention to user behaviors.

 

This process takes time, because you have to get as much data as possible before you can identify the most relevant keywords. To save time, there are some tools you can use for keyword research.

 

Once you have found a number of keywords that are frequently used by people to search for an application, you can put them in the title of your application or in the description that accompanies it.

 

Your goal here is to make sure that your app falls in first position when users enter these keywords on the app store search bar.

ASO

What specificities for each “Store”?

If you want to succeed with your app store optimization strategy, take into account the specificities of each “store”. Indeed, you have to act differently on the two most popular “Stores” if you want to successfully optimize your application. Discover without further delay the specificities of each of them.

 

Apple App Store

 

If you choose Apple Store for the distribution of your app, there are three important points to consider starting with the name of your app. Do not exceed 50 characters, because only the first 26 characters will be displayed when Internet users type the related keywords in the search bar of the App Store.

 

Also, do not hesitate to use the “Keyword Field” to specify the keywords associated with your application. Respect a maximum number of 100 characters for keywords and separate them with a comma. Do not put in this field any more keywords that you have already used in the title, sub-title and description.

 

Last thing, create a relevant and precise description for your application. Remember to cite its strengths and be concise. Do not exceed 120 characters for each line of your description to enjoy better visibility in search results.

 

Google Play Store

If your app is available on the Play Store, there are a few rules that Google enforces as well. To get started, limit yourself to 30 characters for your app name. Remember to put a keyword in the title and don’t use it elsewhere. It is indispensible for a good ASO.

For the description part, Google provides you with 4000 characters. You can then give more details while including relevant keywords. Do not neglect the description, because it allows you to better educate Internet users. Again, your primary goal is to increase the number of downloads.

 

Conclusion on App Store optimization (ASO)

Optimization for Apple and Android  app stores is necessary when running a smartphone app in your business.

Appearing favorably in store search results could help your app make a difference and your business to take the market.

Although ASO optimization is still vague for many, it is worth taking the reflex of optimizing its presence on these channels which are today inescapable.

A good description of the application also influences your conversion rates and therefore your chances of turning passive prospects into customers or users of your solution.

Swiss Tomato Digital Agency in Geneva has the expert app developer team that you need. We are more than excited to hear about your project. Check out our app development portfolio!

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