We’ve developed an extraordinary Augmented Reality based boardgame for Milka, which uses a mobile app to play the game. Each one of the 45 fields contains some type of AR experience – most of them are 3D but there are simple 2D quizes included, too. The whole game is played through the app, throwing the dice and defining the number of steps as well – many times the AR content influences the next field or the direction of your movement. Among others, you can see the life-size Milka cow, a Circus tent, a Sledge or the actual Milka factory appearing in 3D on your phone. The app is used in two situations: on an event where the open-air board game is played on huge 10m*10m board – or at home if you receive a nice board upon your purchase of Milka products. You can also download the print of the board later from Milka’s web site.