Alp’s Tour – AR Boardgame for Milka

Complex AR-based boardgame app for events and as a promotional gift

AR
Case Study Area
Case Study Area

Solution

Augmented Reality

Realization

We’ve developed an extraordinary Augmented Reality based boardgame for Milka, which uses a mobile app to play the game. Each one of the 45 fields contains some type of AR experience – most of them are 3D but there are simple 2D quizes included, too. The whole game is played through the app, throwing the dice and defining the number of steps as well – many times the AR content influences the next field or the direction of your movement. Among others, you can see the life-size Milka cow, a Circus tent, a Sledge or the actual Milka factory appearing in 3D on your phone. The app is used in two situations: on an event where the open-air board game is played on huge 10m*10m board – or at home if you receive a nice board upon your purchase of Milka products. You can also download the print of the board later from Milka’s web site.

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Awards

Virtual Tomato Awards
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Best of Swiss Web 2019

Winner, Mobile Category
Best of Swiss Web 2019
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Best of Swiss Apps 2019

Bronze, Enterprise Category
MCI Share app
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Best of Swiss Apps 2019

Top 5, AR/VR Category
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Best of Swiss Web 2019

Top 4, Innovation Category
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Best of Swiss Web 2019

Top 4, Mobile Category
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Developer of an Apple Featured App

(Top 0.2%), 2019
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Best of Swiss Web 2017

Top 3, Mobile Category
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Best of Swiss Web 2016

Top 3, Mobile Category
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Best of Swiss App 2015

Finalist, Mobile Category
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CONTACT US

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    Phone: +41 76 804 92 53
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    Phone: +41 44 585 29 55
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