Christmas Ornament In-Mall Game

Solution

Augmented reality (AR)

Realization

Deutsche Telekom’s Christmas promotion in a shopping mall used an Android application which was developed for DDB by us. Visitors could throw virtual Christmas ornaments containing their personal messages to the huge Christmas tree erected in one of the mall’s atrium. After writing the message card on the tablet, it was digitally folded and inserted into a virtual ornament. Then this ornament was placed into a virtual augmented reality sling – showing the real camera view and the AR sling with the sphere in it simultaneously. The user can pull it back on the screen of the device, aim and throw it on the huge tree. The ornament peacefully flied to the tree, cutting through the air. If the user succeeded to hit one of the pre-defined real ornaments on the tree it lighted up thanks to the integrated server application. Facebook sharing of the messages was naturally built in the app and every step of the message preparation and slingshot was supported by the promoters. In this project, Augmented Reality was used to give an exciting, very attractive and otherwise impossible program to the visitors.