Conference app for Marketing on Tour

Solution

Augmented reality (AR)

Realization

As a golden sponsor of the Marketing on Tour (MoT) Conference Series, we have developed an easy-to- use Conference Application. The MoT application helps event visitors to choose from the six locations to easily get there with the embedded map. This practical application also informs visitors about the presentations, introduces the speaker, and with the touch of a button, allows users to connect directly with them via LinkedIn or read the material of the presentation. In the app, they can also find the sponsors’ websites, and the Twitter and Facebook pages of the conference organizer. Additional features include an Augmented Reality surprise, a 3D animated airplane that carries a flag, on which a personal message can be written. The user can tak e photo of the airplane animation and the flag with the personal and can send it by email or share it with friends on Facebook. In a potential upgrade, additional functions can be developed such as: - Augmented Reality navigator, which leads to the site of the event - direct, real-time questions and feedback to the speakers - dynamic search among the presentations