Experience the new Mazda CX-30 in augmented reality

Mazda announced its new compact SUV, the Mazda CX-30 as a word premiere at the Geneva Motor Show 2019, however the car was not yet available at the showrooms and we needed to generate some buzz around this truly exceptional SUV.

AR
VR
Case Study Area

Solution

Augmented & Virtual Reality

Realization

We have developed and a mobile app where users could simply project the car on the ground using AR (augmented reality) and interact with the car by customizing colours, open the doors and experience it from the inside or load the trunk with luggage. Clients could also discover the new model with in VR (virtual reality) using an Oculus Go headset. Swiss Tomato was also responsible for the digital marketing activities (social media, newsletters, retargeting) behind this car launch. Mazda and its car dealer were delighted by this unique experience and the increase in new prospects and sales.

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Awards

Virtual Tomato Awards
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Best of Swiss Web 2019

Winner, Mobile Category
Best of Swiss Web 2019
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Best of Swiss Apps 2019

Bronze, Enterprise Category
MCI Share app
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Best of Swiss Apps 2019

Top 5, AR/VR Category
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Best of Swiss Web 2019

Top 4, Innovation Category
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Best of Swiss Web 2019

Top 4, Mobile Category
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Developer of an Apple Featured App

(Top 0.2%), 2019
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Best of Swiss Web 2017

Top 3, Mobile Category
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Best of Swiss Web 2016

Top 3, Mobile Category
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Best of Swiss App 2015

Finalist, Mobile Category
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CONTACT US

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    Geneva

    Phone: +41 76 804 92 53
    Email: hello@swisstomato.com
    Address: Route de Florissant 4 1206 Genève

    Zurich

    Phone: +41 44 585 29 55
    Email: hello@swisstomato.com
    Address: Dufourstrasse 40A 8702 Zollikon