Experience the new Mazda CX-30 in augmented reality

Mazda announced its new compact SUV, the Mazda CX-30 as a word premiere at the Geneva Motor Show 2019, however the car was not yet available at the showrooms and we needed to generate some buzz around this truly exceptional SUV.

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Solution

Augmented & Virtual Reality

Realization

We have developed and a mobile app where users could simply project the car on the ground using AR (augmented reality) and interact with the car by customizing colours, open the doors and experience it from the inside or load the trunk with luggage. Clients could also discover the new model with in VR (virtual reality) using an Oculus Go headset. Swiss Tomato was also responsible for the digital marketing activities (social media, newsletters, retargeting) behind this car launch. Mazda and its car dealer were delighted by this unique experience and the increase in new prospects and sales.