Making the Telekom catalogue live with a celebrity presenter

Solution

Augmented Reality

Realization

Download your personal guide to your phone — with Laszlo Cseh, world champion swimmer — and let him guide you through Telekom’s spring catalogue, showing around and presenting the top devices. Examine the Samsung smartphones, TVs and other devices that are augmented in almost touchable 3D models. The Smart LED 101 cm TV can even be positioned and tried in your own living room and be shared on Facebook. Every user receives a coupon that can be turned into a new device in the webshop that is also integrated within the app. The fun part of the app is a dragster race where you can test your reaction time and compare it to others.