Mini Drift and Android AR Print

Augmented Reality Application for the Samsung products appearing in the Christmas flyer of Telekom

AR
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Case Study Area

Solution

Augmented reality (AR)

Realization

We’ve developed the Élménytér (FunSpace), Augmented Reality application for Deutsche Telekom and Samsung. Using the Android or iOS version of the app, customers can experience interesting, addictive AR content in the Christmas flyer of T-Mobile (distributed to nearly every household in Hungary). The 3D animations and videos present all of the Samsung special offers in the flyer and with a simple click users can go to the web shop and can buy any of the products. A Special Edition of Mini Cooper can be driven on one of the pages of the flyer – controlled on the smart device but appearing on the print in 3D, like a real car. To make the fun even more extraordinary, its not just driving – it is actually drifting all around the paper, leaving black, smoking tyremarks. Besides the Mini, 13 different 3 dimensional and video AR content has been built in the app: illustrating Samsung’s All Share system with photos flying between the printed and 3D AR devices, the special feature of the Galaxy S3, which makes 8 photos in a row just by one touch of the button, the practical arch shape of the ACE smartphone, the changeable back of the Mini2 or an Android shooting with a Galaxy Camera. This application shows that AR can enrich the experience that readers, potential customers can take out from a regular flyer or brochure.

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Awards

Virtual Tomato Awards
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Best of Swiss Web 2019

Winner, Mobile Category
Best of Swiss Web 2019
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Best of Swiss Apps 2019

Bronze, Enterprise Category
MCI Share app
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Best of Swiss Apps 2019

Top 5, AR/VR Category
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Best of Swiss Web 2019

Top 4, Innovation Category
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Best of Swiss Web 2019

Top 4, Mobile Category
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Developer of an Apple Featured App

(Top 0.2%), 2019
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Best of Swiss Web 2017

Top 3, Mobile Category
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Best of Swiss Web 2016

Top 3, Mobile Category
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Best of Swiss App 2015

Finalist, Mobile Category
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