Tesco 4in1 Aqua Activation

VR and AR water sports experience for customers in the summer store campaign of Tesco

AR
VR
Case Study Area

Solution

Virtual & Augmented Reality

Realization

The Event Tesco organised a 15-day roadshow in 15 different cities to entertain their customers with water-related programs. We’ve developed 3 different VR/AR solutions which achieved a great success during the events. Vive Sailing Customers could experience an existing VR sailing game on HTC Vive and try how to control a boat on the stormy sea. One thing to learn from this was that the HTC Vive is not a great friend of direct sunlight. Waterpolo VR An extraordinary VR 360 footage of a waterpolo match. We’ve placed our 4K 360 camera under the goalkeeper and recorded all actions happening while the teams were playing. What looks like a regular teamsport above the water – is an actual fight and duel below.. Tesco AR Sailboat We’ve built a branded 3D Tesco sailboat and developed 2 separate AR games using it. LOGO FINDING GAME – We’ve hidden 8 logos of different sizes on the boat, which appeared on a round-shaped Tesco beach print. Customers had to find and click on all of the logos to win a gift. AR LEAFLET AS A WINNING VOUCHER The leaflet, distributed to the customers, was a winning voucher as well. When they held it in front of the iPad app we’ve developed, the boat with fireworks and the text “YOU’VE WON” appeared on it randomly. This way a regular leaflet became a ticket to win.

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Awards

Virtual Tomato Awards
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Best of Swiss Web 2019

Winner, Mobile Category
Best of Swiss Web 2019
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Best of Swiss Apps 2019

Bronze, Enterprise Category
MCI Share app
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Best of Swiss Apps 2019

Top 5, AR/VR Category
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Best of Swiss Web 2019

Top 4, Innovation Category
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Best of Swiss Web 2019

Top 4, Mobile Category
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Developer of an Apple Featured App

(Top 0.2%), 2019
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Best of Swiss Web 2017

Top 3, Mobile Category
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Best of Swiss Web 2016

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Best of Swiss App 2015

Finalist, Mobile Category
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