Virtual showroom for Audi

Solution

Augmented Reality

Realization

After the success of Audi Singapore, Audi Hong Kong asked us to develop the Hong Kong version of the same app. First, we localized the content: arranged a panorama shoot in the city, and implemented the local launch event information. The equipment, rims, colours are market-specific. Besides the mandatory needs, we fine-tuned the showroom and the car’s outlook. With the right positioning of light sources, and creating special reflection maps the car looks photo-realistic, and almost touchable. For that we did not need a professional and expensive photoshoot of different cars and colours, just a nicely-built model and good technical colleagues. This is a cutting edge technology right now that uses the full power of the mobile devices. For this, we had to use special programming, but now we can recreate almost any colours, effects, and reflections. The more realistically we can show the product, and give it directly to the user’s hand, the more engagement we can create. This is a great tool to localize content and use the elements of an already existing app creatively.