Virtual showroom for Audi

Market-specific application for Audi Hong Kong with a turntable model of Audi A3

AR
Case Study Area

Solution

Augmented Reality

Realization

After the success of Audi Singapore, Audi Hong Kong asked us to develop the Hong Kong version of the same app. First, we localized the content: arranged a panorama shoot in the city, and implemented the local launch event information. The equipment, rims, colours are market-specific. Besides the mandatory needs, we fine-tuned the showroom and the car’s outlook. With the right positioning of light sources, and creating special reflection maps the car looks photo-realistic, and almost touchable. For that we did not need a professional and expensive photoshoot of different cars and colours, just a nicely-built model and good technical colleagues. This is a cutting edge technology right now that uses the full power of the mobile devices. For this, we had to use special programming, but now we can recreate almost any colours, effects, and reflections. The more realistically we can show the product, and give it directly to the user’s hand, the more engagement we can create. This is a great tool to localize content and use the elements of an already existing app creatively.

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Awards

Virtual Tomato Awards
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Best of Swiss Web 2019

Winner, Mobile Category
Best of Swiss Web 2019
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Best of Swiss Apps 2019

Bronze, Enterprise Category
MCI Share app
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Best of Swiss Apps 2019

Top 5, AR/VR Category
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Best of Swiss Web 2019

Top 4, Innovation Category
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Best of Swiss Web 2019

Top 4, Mobile Category
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Developer of an Apple Featured App

(Top 0.2%), 2019
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Best of Swiss Web 2017

Top 3, Mobile Category
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Best of Swiss Web 2016

Top 3, Mobile Category
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Best of Swiss App 2015

Finalist, Mobile Category
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