Vodafone Augmented Reality Fashion Show

Solution

Augmented reality (AR)

Realization

We’ve created an Augmented Reality fashion show for Vodafone. The telecom company sponsored a contest (Button Up – Gombold Újra) for fashion designers and the 11 winner creations of the contest are presented in Augmented Reality – as a channel in a popular, free AR browser, Junaio. After starting the Gombold Ujra channel in the app, the 11 models are appearing in the live camera picture around the users who will feel likethey are standing in a fashion outlet. If the users are at home, the models will be standing with them in their living room – if they are in the office, the models could stand on their desk. Using the photo making/sharing button it's easy to take a photo with the models and share it – just as they were on the catwalk as well. By clicking on the models, they move closer to the screen so it's possible to check the details of the creation – and with the button on the screen, some information on the designer appears as a separate mobile HTML page. To see the models and dresses download and launch the free JUNAIO AR browser to your smartphone – then with its Scan button, scan the QR code below. The special Panoramic AR technology used here, is actually the 3rd type of Augmented Reality besides the well-known image recognition (marker) and geolocation-based ones.