Shopify exploded with a browser-based e-commerce AR service

Shopify exploded with a browser-based e-commerce AR service.
Anyone can use the expanded reality-based tool that anyone can use to make a service offering that is not otherwise known to the poor, the Shopify e-commerce provider, which can bring the explosion of technology. Applying AR to webshops not only helps to improve your conversion rate, but can also significantly reduce the number of product returns.

Shopify AR (Augmented Reality) can revolutionize online shopping, especially on mobile phones, by delivering a lifelike display of webshops. The essence of AR’s operation is that the customer can view not only the pictures or videos of the selected products, but also place the three-dimensional models of objects in color and size in the space through the smartphone of his smartphone or tablet, and then view, move around, approach and move away from any angle. The new solution for Shopify is a big throw, because to use, the user does not need any special tools or applications, and Apple devices running iOS 12 simply have access to the service from the Safari Web browser.

In July, Apple announced its AR Quick Look, making it as easy as possible to use AR: no additional application or add-on. AR is simply available from Safari on devices running iOS 12, making it practically usable by anyone. The model is displayed on the iPhone or iPad screen, and the customer can see the look, dimensions and details of the selected product before purchase, in the place of use. Being easily accessible from the web browser can be part of everyday shopping, and the fact that the buyer can get to know the product you want to buy in advance not only encourages shopping but also reduces the likelihood of product return.

The service is easy to operate not only from the perspective of the user but also from the point of view of the e-commerce. In order for customers to meet the three-dimensional images of the products in Shopify AR, the 3D models that can be done through the 3D Warehouse application in a few simple steps that require attention must be created.

You must upload photos of this product. It is essential to have a photo of all sides of the product and be of the right quality. If there is any special detail of the product, you should make a separate photograph. Next to the photo, detailed and accurate scaling is required, even with a technical drawing. Modeling is based on the data provided by Shopify Expert and returns the .glb or .usdz file that can be uploaded to the 3D Warehouse. After that, you only need to paste the code specified by Shopify in your user account’s html editor to work, and after the backup, customers using iOS 12 can view the product in AR. This option can also be indicated by a symbol beside the product image, to which Shopify also gives the code.

The fact that augmented reality moves into web browsers can bring about the rapid spread of technology. As users learn to use it, they start to enjoy their obvious benefits, sooner or later they will be expected to be used by webshops. The technology itself was first made available to a wide range of customers in the IKEA furniture company Place in an earlier version of iOS, but a separate mobile application was required to use it.

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Best of Swiss Web 2017

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Best of Swiss App 2015

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