Tag: ar

How should we benefit from marketing with augmented reality? As an extension of the development of digital technology and the prodigious advances that we are making in this field, augmented reality occupies an increasingly prominent place in communication and marketing. Let’s discover together the principle of augmented reality, its difference from virtual reality, and how […]

The astonishing evolution of AR make-up : Chanel announced in February 2021 the launch of a new app. Called Lipscanner, it allows users to virtually test lipstick shades or to find among the luxury house’s references the color closest to the customer’s wishes. Chanel innovates in augmented reality. The luxury house unveiled a new app […]

What can be the most powerful solutions for retail? In recent years we have become accustomed to new and innovative ways to grow businesses worldwide and augmented reality is probably in the list of the most unusual ways to lead your business in the up right direction. Augmented reality is an amazing technology that allows […]

How to build up an ARVR Strategy ? How to integrate augmented and virtual reality into marketing ? Do you take your marketing desires for reality ? Yes, but which ones ? Augmented reality ? Virtual reality ? These new technologies can be very useful as part of a marketing strategy. Let us explain here […]

As the VR/AR world evolves at the speed of light, we see more and more companies developing their own VR or AR headsets. Apple is probably the most well known company currently immersing themselves into the VR/AR world. Despite rumors of disruption, Apple continues working on the so long awaited AR Headset. Even though they […]

Why is occlusion aware AR important? Most of the AR systems only track sparse geometric features but do not compute depth for all pixels. For this reason, most AR effects are only overlays that can never be occluded by real objects. There are a lot of people working on new algorithms that propagate sparse depth […]

When we talk about virtual reality and augmented reality, we realize that the whole world appears in a different vision. It changes our vision of the present and also about the future. So many doors are opening in all sectors with the help of these technologies. But what about the origins? Let’s discover together AR […]

Apple presented its new professional tablets on March 18th. The iPad Pro 2020 is probably one of the greatest tool ever when it comes to AR. All its features are supporting an augmented reality that leads us to the further generation of future game/ecommerce/travel experiences. We can consider it as a milestone in AR without […]

Using AR and VR in the real estate sector provides convenience & enhanced experiences to buyers, agents and sellers alike. Augmented Reality and Virtual Reality can definitely boost first impressions. AR and VR saves time and expenses. Briefly about AR & VR AR is an enhanced version of reality to add digital information on top […]