As we very well know, the COVID 19 pandemic has affected everybody in one way or another and during times of lockdown companies got stung by a scenario that they never experienced before. With consumers staying at home and physical stores and businesses closing, especially businesses that don’t usually do well online, massive changes had to happen in order to adjust to the new harsh reality. A reality where you have to get your business running without leaving your home. It seems quite bold for some businesses, for example, the automotive or real estate industries, as they conduct their businesses on a face to face basis. In hard lockdown times, this is where VR/AR solutions come to shine. As a result of the pandemic the global consumer market for VR/AR is expected to expand in years to come.
In this article we will explore ways that the pandemic changed the industries of cars, real estate and beauty when it comes to VR/AR technologies.
Let’s say you are a consumer who wants to buy a new car, but a pandemic strikes and you are forced to stay at home so you cannot even start your search for a new car because you simply cannot go to a car stand and see all the features of each individual car. Therefore the car industry gets a huge hit on sales as they think that selling cars online simply won’t work. What could they do to boost sales or at least to keep people interested? A VR showroom is the perfect answer, as consumers can use a VR headset and experience each car as if they were there. It’s a massive exciting new way to widen the curiosity of consumers and let them experience the features of each vehicle in an exciting new way. Users would then have access to the controls of the car, to the new features as well as have a look at the interior of the car, making perhaps possible for an online car shop emerging market.
Maybe in the future there will be an ecommerce store for cars and motorcycles where users can buy vehicles without leaving their houses. That is a pretty exciting prospect for the industry especially if one day a new pandemic emerges. This time they will perhaps be more prepared.
Real Estate industry
The real estate industry also relies heavily on a physical and face to face approach when it comes to buying a house. However we saw an increase in VR tours during the pandemic which made it a lot easier to entice potential buyers. VR tours are surprisingly realistic and not only is a great way to show a potential buyer a house from the comfort of their homes but it is also a great way to show houses and buildings that are not yet finished. This can make a huge difference in sales and keeps buyers interested.
VR Tours can show every single detail of a house as you would be walking through it, floors, walls and ever appliances and furniture, it can be a fun way to experience your future home.
The beauty industry is a very tricky one when it comes to buying online as a lot of them need to be tried on first. When pandemic striked and stores were forced to close down the beauty industry took a bit of a hit. This is where VR/AR technology came to live and we started to see an increase in beauty apps using AR technology for consumers to try on make-up products, such as lipstick, eye shadow and others. This feature in several companies made a huge difference in their conversions, they realized that people will more likely buy the product if they actually can try them on using AR technology.
The pandemic was hard on all of us but it certainly taught us a lot in terms of becoming a little bit more creative with our selling strategies. VR/AR is probably one of the most impressive technologies out there and we will certainly see it grow in years to come.
If you want to learn more about VR/AR please check our website https://virtual-reality-app.ch/