VR in business : How can different businesses use VR?

04 May 2020

VR is a constantly evolving technology. How is VR in business can be useful, f.ex. in the health sector or the automotive industry ? Not a big surprise that different sectors start to discover more and more advantages of using virtual reality for promoting products or services. Of course, an experienced digital agency can help you find the best solution. And execute your plans in order to get to a quality result. This could help you to reach out to more potential clients that you could have imagined.

Let’s see together some of the most popular sectors and the way they use VR as a tool in their businesses.

VR in business : Architecture

Real estate sector can definitely take profit on VR. Our digital agency in Geneva has a lot of experience in the use of virtual reality in the real estate sector. A huge benefit is the presentation of a building or flat without being there or without that it even exists. A potential real estate buyer or investor can definitely see how the final result will look like. The interior as well as the outside of the property can be presented from all angles. And in some solutions you can go even further, showing all details and naming objects and rooms in a virtual space.

 

VR in business : the health sector

Once virtual reality features have appeared, the healthcare sector also discovered its possibilities. Modeling an organ or a chemical composant can be very impressive at the visualisation in AR or VR. But also the presentation of a healthcare machine at an event can help professionals to avoid bringing heavy machines at the show by replacing it with a realistic experience in VR. Choosing an experienced digital agency is a must when we want to see a quality realisation of our project.

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VR in business : Automotive industry

Just like VR in the health sector, VR can be a big advantage in the automotive industry as well. As a sales tool, it can be a huge help for presenting new vehicles to potential clients.

Let us tell you about our latest experience as an AR & VR agency at Geneva Motor Show 2019.

Mazda entrusted us with helping them present their new CX-30 SUV before its release in  an innovative way.

Therefore, we developed a mobile app for salesmen who could easily use it two ways. First part of our work consisted of a VR development that helped the potential clients to discover the new car. They just put on an Oculus Go headset and walked around the car, packed in the luggages, and discovered the different color options with the help of the VR app.

The second amazing tool at the trade show was an AR (augmented reality) app that could be presented on salesmen’s iPads. They could show to visitors the cars in their actual environment. For example, parking them in between the booths and letting visitors walk around the vehicle.

Along with our digital marketing strategy on this project we got to help achieving the greatest results for our client : over 100 SUV on presale!

And some extra pleasure for us : the Mazda AR/VR app made it to the Top 4 in the innovation category at the prestigious Meilleur du Web 2019 (Best of Swiss Web) competition. Moreover, Top 5 in the AR /VR category at Best of Swiss Apps 2019.

 

Contact your digital agency in Geneva, Swiss Tomato for your personalized offer and get in touch with our experts to know more about our portfolio and to talk about your plans!

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Best of Swiss Web 2019

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